Ochre People is a full service recruitment and labour hire company which specialises in Indigenous employment. Ochre is also certified as a Registered Training Organisation which allows it to offer a range of nationally accredited training. Ochre is a 100% indigenous owned business which is certified by Supply Nation

Ochre Success Roadmap

Ochre recruits, trains and finds employment for people in many of Western Australia’s industries including mining, resources, energy, warehousing, hospitality and tourism sectors. These industries provide a wealth of employment opportunities for plant operators, skilled and unskilled labourers, hospitality and administrative staff, and more.

If you’re an employer, or would like to gain the skills to enter one of these exciting industries, please contact us today.

Click images below to download the Ochre Capability Statement…


The iWork Jobsite functions in a similar way to other online job sites, with the exception that it specifically targets Aboriginal people.

iWork is compatible with most job posting software including Broadbean, eQuest and JobAdder.

iWork improves on the functionality of other job sites as it is the only job board where an employer can advertise a job nationally in a single step.

Engaging with job hunters via social media
We advertise every position FREE across our range of social media platforms, which combined have a total audience of 14,000 people.
Social media networking sites are a particularly powerful tool for reaching Aboriginal job hunters.



Founded in 2018, Hi Vis Traffic is a 51% Indigenous owned and operated Traffic Management Company, with a minimum of 90% Indigenous workforce at all times.

Hi Vis Traffic is a specialist in the WA and NSW traffic management sectors, delivering services within the scope of our own experience and capacity.

While we strive for a 100% Indigenous workforce, we acknowledge that some management and supervisory roles are required to be filled with experienced people who have the capability to transfer their skills and knowledge onto our Indigenous workforce, who aspire to become managers and supervisors.


Our team are committed to providing a top-quality traffic management service with a social conscience. We want to make a difference to Indigenous unemployment outcomes, and to ensure the safety of our employees and the public.


Hi Vis Traffic was established when the Aboriginal owner of Hi Vis Traffic, Joanne Pellew, recognised a labour market gap: Indigenous employment targets were increasing across the infrastructure and construction sectors, but uptake of Indigenous people was either too slow or non-existent.

Joanne Pellew is a serial entrepreneur, and founder of well-established Indigenous labour hire business Ochre People. She identified an opportunity to make use of her networks and experience to end Indigenous disparity. By utilising the Ochre group of businesses, Joanne and her experienced recruitment staff have access to thousands of Indigenous people, who are both experienced and new starters within this industry.

Joanne has partnered with Western Australian senior civil engineer, project manager and business leader Rainer Offermann to deliver Hi Vis Traffic.

“I have met many individuals over the years throughout the construction industry and on first meeting Rainer, he really impressed me. It was quickly established we both had similar goals in relation to Aboriginal employment and how we could really make a difference in the sector if we were to bring both of our values into one company. Obviously, with Rainer’s experience, expertise and resources and my Aboriginal expertise and connections, it’s a perfect partnership to achieve the outcomes we’re both aiming for.” – Joanne Pellew



Hi Vis Traffic services all of Western Australia, providing traffic management services such as:

Major and minor intersection works

Dual-lane reconstructions and lane closures

Traffic light installations

Curb reconstructions

Working with drainage & kerbing crews

Working with road maintenance crews

Working with road-specific contractors such as concreters and asphalters

Working with streetscaping crews

Streetscape upgrades, landscape & pruning works

Road reconstruction

Emergency call-out work (e.g. flooding)

One-way to two-way lane conversions

Road upgrading and preparation works

Special public events (e.g. Stadium events and large sporting occasions, Skyworks, Christmas Pageant, ANZAC Day parade, Red Bull Airshow, City to Surf, Carols by Candlelight)

Regional road works



Assisting your business to meet RAP targets or Indigenous Contract spend

Facilitating Indigenous employment opportunities to end disparity

Reducing environmental impacts by utilising our service delivery

Assets at our disposal:

Hi Vis Traffic has the following equipment to service contracts.

QuantityDescription (Make/Model)
8Light Trucks
2Truck Mounted Attenuator
1Cone Trucks
1Tilt Tray
1Crane Truck
10Arrow Boards
4VMB Boards
3VMB Utes with roof mounted arrow boards
1E-Stop Portable Traffic Light
Plant and Equipment
Portaboom Units
Trailer mounted flashing arrow boards
Water fillable type barriers
Crowd control/pedestrian barriers
Variable message signs
Equipment trailers
Specialised event signage
Additional equipment
Download Capability Statement



  • Construction – Infrastructure, Oil & Gas, Defence
  • Design & Construct – tanks, pipelines, roads, building, drainage, concrete, earthworks
  • Maintenance – Civil, Structural, Mechanical, Electrical, HVAC
  • Asset Management
  • EPC/EPCM delivery
  • Competency Assurance & Training
  • Skilled Labour

IPSA Holdings Australia delivers complex projects through skilled project management and project delivery to the Construction Industry, Resources Sector, Department of Defence and Governmental Departments. We recruit Indigenous businesses and employees into our experienced teams. IPSA closes the gap by mentoring and supporting all people in the delivery of reliable, successful and sustainable results

IPSA has successfully completed

  • Federal, State, Local Government Works
  • Defence Infrastructure Projects
  • Commercial Construction
  • Resources Infrastructure Projects
Download Capability Statement

  • e-Procurement portal for buyers of Indigenous businesses services and products
  • Pre-quaified supplier panels and categories
  • Dynamic drill down reporting transparency


The iSupply role will be to administer the lists of invited Indigenous businesses, who will be drawn from various sources Nationally, as well as provide additional capacity building services to the Indigenous businesses to maximise their opportunities to win Government and private sector work.

The specifically built technology behind iSupply is straightforward to use for both Buyers and Suppliers and is a powerful reporting tool. It offers a number of key features and functions that are truly unique which will provide several benefits to the buyer including:

  • Both National and State based sub-panels
  • A centralised location to find Indigenous businesses who have met the pre-qualification criteria and are ‘ready to do business’
  • Function to view and download all certified documents in the Indigenous Business’s profile
  • Comfort in knowing all risks have been assessed before the business was listed on the panels before releasing RFQ’
  • An end to end reporting system. At anytime the buyer can create reports detailing spend over any period of time, who the spend went to, what panels are getting the most spend, what businesses are getting the most spend, the turnaround time from RFQ to contract award, how many Indigenous people were employed to deliver the contracts and many other reporting types to suit the needs of the buyer.
  • Knowing that a process has been followed to ensure the authenticity of the businesses to maximise the return on investment back into the Indigenous community, therefore, eliminating the black-cladding element within the sector
  • There is no other system in place to service this fast growing sector which can provide a risk adverse way to do business with the Indigenous businesses of Australia whilst maintaining the alignment to assist the Government in their Closing the Gap, Ending Disparity and Indigenous Procurement Policy initiatives.
Call Joanne For More Details

Founding Member

Four leading Aboriginal business people recognised the need to provide clients with a trusted, experienced and diverse network of aboriginal businesses for construction projects across Australia and have come together to create the Aboriginal Construction Alliance.

Experienced and diverse network of Aboriginal businesses offering a unique solution for infrastructure projects Australia wide.

The Alliance uses its collective knowledge and expertise to manage the project delivery, risks and compliance in the Construction industry, resource sector and government agencies.

Mentors Indigenous businesses in project management and business skills.


Great to see training directly connected to a job. For to many years Aboriginal people have been trained with no guaranteed job at the end. Keep up the good work Joanne and the team.

Mark Anderson

This sounds like a fantastic initiative, congratulations. Looking forward to seeing this expand to more major cities and hopefully with employers looking to find talent above transactional roles! There are many thousands of our Mob with professional qualifications and experience wanting Indigenous centric roles beyond the regular offers. Wishing you continued success!

Matthew Compton

Well done Joanne. A lot of hard work, but highly rewarding. My nephew works as a trades trainer attached to a school in an Aboriginal community in remote NT. I visited there recently and saw some great things there he was doing to build skills and a career path for both boys and girls so they can get into a trade with local mines. Small steps but they give hope and offer a future to indigenous people. Bravo!

Owen Erglis

Congratulations Joanne. You can be very proud of what you have achieved. It is a reflection on you and your Company. It also speaks volumes about the many indigenous labour hire contractors that represent Ochre Workforce Solutions at the cold face on a daily basis.

Mark Parnell

Self-funded tech platforms help create the conditions for change. The number of Aboriginals participating in the workforce is expected to almost double by 2026 and new digital solutions are being created to promote employment, communication and diverse workplaces by Indigenous entrepreneurs. These game-changers have been flying under the radar, but gaining traction quickly as they launch their services to the world. Great article highlighting this emerging sector Joanne, and congrats on the wild success of iWork!

Justine Kinney

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